| Companies looking to be profitable through cold-calling need to take advantage of a "buy-in" technique. The "buy-in" technique encourages potential clients to become clients through sounding interested in helping the potential client. Through giving potential clients a bit of an education, the sales representative is building trust. The representative can use this trust to close a deal. One excellent technique to practice before making a call is to ask oneself, "Am I calling because I want to make a sale or am I calling because I truly want to contribute to someone in a positive way?" A similar technique can be applied to solar. Before walking up to a homeowner, ask yourself, " Am I here to make money or am I here to educate a homeowner about making a financially sound investment?"
Cold Calling - Tip 1 Rich Hessler
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